Why it's important.

Innovation is the number one priority for achieving business success for virtually every company in the Health & Beauty market. But many new products fail to achieve their targets.

Design Thinking is a systematic and customer-centric approach to developing new products. Identifying customer needs and wants as well as customer interventions are central to the process. Design Thinkers step into the customer shoes - interviewing them and carefully observing their behaviours. Ideas and solutions are developed in cross-functional teams and concretised in the form of prototypes or product concepts so that the target customers can see and test them and provide feedback - long before expensive product development starts.


What we do.

We organise Design Thinking workshops in which cross-functional teams develop new product ideas. The process involves the following steps:

  1. Understand - develop a deep understanding of the market environment and future trends

  2. Observe - observe and gain a deep understanding of customer needs and problems

  3. Define - analyse the collected data and identify the customer need to be solved

  4. Ideate - brainstorm potential solutions, select the ones that best solve the customer need

  5. Prototype - develop some of the ideas into verbal concepts and prototypes

  6. Test - test the prototype with customers and collect input for improvement

DESIGN THINKING PROCESS

DESIGN THINKING PROCESS


Your Benefit

The output of the Design Thinking workshop are new product ideas, based on consumer needs and a deep understanding of the market and upcoming trends, developed by a cross functional team in the form of a verbal concept and prototype, that can immediately be tested with the target group. A very efficient and highly effective method to create new product innovations, tried and tested with many of our clients.