Why it's important.
Internationalising a brand is a huge growth opportunity for companies in the health & beauty industry. But there are also numerous risk potentials. Selling in a foreign country is not business as usual. There are many economic, political-legal, and socio-cultural differences, partially non-existent marketing infrastructures and stiff local competition. Marketing needs to understand these differences to be successful in foreign markets.
What we do.
We coach and train organisations in the marketing skills that are necessary to succeed internationally. This includes:
International market analysis
Understanding consumer behavior across countries
How cultural values influence communication
Adapting the brand strategy to cultural differences
New product development for international markets
Cultural Values Impacting Consumer Behavior & Communication
After the training your team will have significantly improved their know-how and skills in international marketing. They will have learnt the tools and methods to thoroughly analyse and understand the differences across markets and will have practiced applying this know-how to communication and new product development projects for international markets.