Brand Leadership Trainings
Building strong brands is about long term, strategic thinking and about consistent execution of the defined brand strategy into excellent marketing activities.
All our trainings combine both state-of-the-art marketing thinking with tried and tested marketing tools and methods developed out of our 30 years experience in the industry. This ensures that participants not only understand the strategic tools and methods but also learn how to apply them into their day-to-day business. This unique combination of excellence in strategy and direct application into practice is what participants appreciate most in our trainings.
Our modules center on key themes related to strategic brand management and brand leadership. They include topics such as brand positioning and brand identity, consumer behavior and the customer journey, consumer insights and concept development, product innovation and portfolio management, integrated marketing communication and managing brands across cultures.