Global Brand Strategist

My passion are BRANDS. I have worked for brands throughout my professional life - over thirty years in the industry - as Global Vice President of Marketing for NIVEA - one of Germany’s most iconic brands - and in recent years as Owner and Managing Director of CARE4BRANDS. CARE4BRANDS is a brand leadership consultancy that helps clients in successfully building and managing brands in the health & beauty industry, both on a global strategic level as well as local operational level. This includes defining a clear vision and strategy for the brand, as well as leading and coaching the organisation in successfully transforming the defined strategy into perfect brand execution, both locally and globally.

Health & Beauty Specialist

Thirty years experience in the health & beauty industry is what I bring to clients - a deep understanding of the major international players, the global trends that will impact brands in the coming decade, the differences in consumer behaviour across countries, the meaning of health and beauty to consumers of different cultures. We have experience in all major markets - from Europe to the Americas and Asia - and know how market and cultural differences may affect the global strategy and how to best adapt the marketing mix without losing a brand’s core identity.

Consultant, Coach, Trainer and University Teacher

I work as brand strategist, brand trainer and brand advisor for many different organisations, primarily in the health & beauty industry. Clients range from international players in the B2C and B2B sectors, to local service providers in highly specialised professions. As a University teacher, I teach International Brand Management in the Master Program of the Brand Academy, University of Applied Sciences, in Hambur